Our Collective Vision
When the pandemic turned their industry upside down, Turn Key Promotions was looking for a Creative and Food Marketing Agency to partner with. As an agency specializing in promoting natural food and beverage brands through guerilla marketing and sampling, TKP had a surplus of samples intended for large-scale events and in-person promotions that they didn’t want to see go to waste. They got creative by coming up with an idea to bundle quarantine care packages full of these goodies that consumers could send to their loved ones and essential workers—enter Stoke Box. With our marketing expertise, we helped develop a marketing plan to stoke consumers and turn this vision into a reality.
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Setting the Table
As a new and unknown brand, we knew we had to make Stoke Box shine through eye-popping product photography to hook potential buyers. Next, we developed a dedicated microsite with user experience in mind—designed to convert. Simple education and making it personal and actionable was key. With boxes beautifully packed and a strong story and assets to show them off, we were ready to bring joy to people’s lives. We took to social media and launched a targeted advertising campaign to put a smile on someone’s face, one Stoke Box at a time.