Our Collective Vision
Groupe SEB is a French consortium specializing in small appliances. Since 2017, they have contracted with Heart Creative to evaluate new appliances they bring to market, including products by All Clad, Krups, and more. In this case study, we’ll examine the experience of testing the All Clad immersion circulator.
As consumer grade immersion circulators have become more popular and affordable, Groupe SEB’s appliance would compete not only with home-friendly models by foodservice brands but also with startup brands big on innovation and market disruption. The task was to compare their prototype to top competitors to assess strengths and weaknesses, collect data around performance, make recommendations for improvements, and home in on areas where the client’s product outperformed the competition.
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Setting the Table
With the goal of differentiating Groupe SEB’s product in a competitive market, we designed a series of comprehensive tests around everything from preheating time to versatility with different cooking vessels. The goal was to put the appliance through its paces in anticipation of the needs and limitations of home cooks. We also wanted to provide valuable data and analysis that would help the client improve their prototype. No stranger to releasing new products, Groupe SEB also provided us with a detailed list of queries to address in our testing process.
Ultimately our recommendations would help the client assess flaws, find strengths, and strategize around marketing by providing insights on who the target audience might be based on performance and features.
