Our Collective Vision
Ah, Dandies Marshmallows—our favorite little vegan clouds of joy. As a long standing partner of Heart Creative’s, our work with Dandies ran the gamut. From culinary to marketing to creative endeavors, with our main objectives centered around crafting a brand voice, defining a set style for food and product photography, and recipe development that fit both their vegan dietary constraints and general zeal for a delicious, vibrant lifestyle. We’re talking marshmallows here, people—let’s have some fun.
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Setting the Table
The good news—Dandies Marshmallows has a fervent following of treat loving consumers. The challenge, however, fell within keeping that fervent following apprised of Dandies’ latest offerings, namely limited run seasonal flavors such as Pumpkin and Peppermint. Enter: seasonal campaigns.
Our solution revolved around creating seasonal, brand forward content, personified messaging, and a detailed social media roll out that spanned our key dates—which, in this case, meant the lead up to both Halloween and Christmas.
