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Our Collective Vision
When the pandemic turned their industry upside down, Turn-Key Promotions was looking for a Creative and Food Marketing Agency to partner with. As an agency specializing in promoting natural food and beverage brands through guerilla marketing and sampling, TKP had a surplus of samples intended for large-scale events and in-person promotions that they didn’t want to see go to waste. They got creative by coming up with an idea to bundle quarantine care packages full of these goodies that consumers could send to their loved ones and essential workers—enter Stoke Box. With our marketing expertise, we helped develop a marketing plan to stoke consumers and turn this vision into a reality.
The Scoop
Setting The Table
As a new and unknown brand, we knew we had to make Stoke Box shine through eye-popping product photography and video to hook potential buyers. Next, we developed a dedicated microsite with user experience in mind—designed to convert. Simple education while making it personal and actionable was key. With boxes beautifully packed and a strong story and assets to show them off, we were ready to bring joy to people’s lives. We took to social media and launched a targeted advertising campaign to put a smile on someone’s face, one Stoke Box at a time.
The Experience
As a new product rolling out on an expedited timeline, both teams had to be nimble and creative to ensure a smooth launch. We worked closely with TKP to develop on-brand assets, even as finishing touches of the product and launch were still coming to fruition. Another critical component was crafting key messaging for Stoke Box that would resonate with consumers, who were being introduced to this product for the first time.
The Fruits of Our Labor
2.49
Return on Ad Spend
3x
Industry Average CTR
Through eye-popping visuals and heart-warming copy, our social advertising campaign generated sales at nearly 2.5x our paid media budget. Our top performing ad delivered a click-through-rate over 3x the industry average. This airtight campaign saw little need to pivot upon launch, as we were able to end the campaign early due to selling out of their entire inventory ahead of schedule! The best part: we not only exceeded business goals on a tight timeline, we were able to help give back to the community at a time people needed it most.
"Heart Creative really listened to our needs and goals, and they were flexible and supportive when we needed to shift gears. They are a lovely, hard working group of creative individuals--we highly recommend them to anyone wanting amazing photography, creative direction, and help launching an e-commerce site."
Kirstin Everard
President & Founder at Turn-Key Marketing & Promotions
