Our Collective Vision
In early 2018, Altitude Hospitality Group, a restaurant group based in Colorado Springs, was referred to Heart Creative by their design firm. AHG was trying to create a fast casual restaurant concept based on the idea of holistic nutrition. Their goal was to create a convenient alternative to fast food that focused on vibrant, nutritious offerings while still catering to their audience: less of a big-city juice bar vibe and more of a family-friendly bowls and salads joint that would feed weekend warriors and busy families alike.
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Setting the Table
To start the project, Heart conducted market research and wrote up a culinary framework on which all subsequent work would be based. We visited and analyzed 12 juice bars, fast-casual customizable salad restaurants, and smoothie bars to set a baseline, find patterns, and discover opportunities where AHG could do something unique.
After drafting the culinary framework and ensuring our vision was aligned with client needs, we created menu concepts for selection. From there, we wrote and tested a full menu of recipes and hosted all key stakeholders for a multi-day tasting where they were able to provide feedback and enjoy the dishes that would soon be served up to thousands.
